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Beauty without the Cruelty.

Hey guys. As you will probably know if you have been following me on any form of social media, I am currently in the process of incorporating more cruelty-free products into my make up and beauty regime, with the view of going entirely cruelty-free (vegan if possible!) in the future. I thought I would share with you guys some of the things I have been using so far if any of you are looking for cruelty-free, high quality alternatives. Look gorgeous whilst doing your bit for animals and the environment – win win!

PS. None of these reviews are sponsored and I either bought the products myself or was given them as gifts. 

First up is a shampoo and conditioner that I was gifted by the lovely ladies from my Women’s Health Internship. I’m a pretty committed Aussie user, and with very temperamental hair, changing my shampoo and conditioner was a little bit daunting and something I haven’t done in years. The brand is called Kind Natured (already we’re off the a good start) and both products are 97% natural, not tested on animals at any point during production and totally vegan. Great, but how did they compare to my usual haircare? I have to say, I haven’t noticed a difference. My hair smells fab and is super smooth and shiny. The only thing I will say is that neither seem to go quite as far. You feel like you’ve hardly put anything on your head and don’t get that super washed feeling (anyone know what I mean?) but then you hit it with the blow dryer and you’ve got yourself luscious, smooth locks. I guess it’s not really a negative, just something to bear in mind that you’re not going to get a super foamy, TV commercial-esque shower time experience. I checked out their website and they’re really reasonably priced at £4.99 a bottle, working out at very similar to my usual Aussie shampoo and conditioner. They also have loads of other products, from hand cream to kiddie detanglers and a section of all their entirely vegan stock so it’s super easy to get what you’re looking for. No sulphates, parabens, petrochemicals (I could go on) just lovely products and fab results. Overall: 8/10.

Kind Natured 


Next up is a product that I have actually been using for ages without really realising it was vegan. 100% vegan society approved, Original Source is pretty famous for that Mint and Tea tree tingle. Not a fan of the tingle, no worries! They have loads of different scents with different feels. I would recommend trying the raspberry and vanilla – it feels really soothing and gentle. I’m actually a big fan of the mint tingle as well, just maybe avoid your private parts… They also do hand washes, scrubs and moisturisers so there is plenty to have a go at. There ethos is all about respecting the world we live in, which I absolutely love. I would definitely recommend these products! You can pick them up from your local supermarket for about £1 and they’re usually on offer. Overall: 10/10.

Original Source 

This next brand is one I absolutely adore! It isn’t something I use every single day but Illamasqua definitely deserves a mention! Before starting to use MAC, I wore Illamasqua Skin Base Foundations and it is definitely something I will be going back to. It gives amazing coverage (if you like the natural look this might not be for you – I used to use this brand as stage make up!) AND is vegan. Not every single product in the range is vegan and some of them contain Carmine but all is cruelty free. It’s a fab brand for the experimental make-up lovers out there ad the ethos is so fun. If you haven’t checked them out they are worth taking a look at – even if it is just to be in awe of their incredible MUA work! Overall: 9/10


Next, I have started to hit a bit of a dilemma. Brands that I have been using, loving and believing were cruelty-free have a parent company that isn’t – L’Oreal. I decided to still post about these companies but that is something to consider and certainly something I hadn’t thought about but definitely will now. Urban Decay is a favourite of mine. I’m a huge fan of all of their palettes and the staying power on their lipsticks is fab. I am sure you’ve seen many a beauty blogger chat about these palettes over the years so I won’t repeat what has already been said, however, I am a huge fan. Another brand I love and is cruelty-free is NYX, however, again their acquistion with L’Oreal back in 2014 means it gets an * next to it’s name on‘s fantastic, comprehensive list of cruelty-free products. The products, however, are high quality and really affordable. I’m a huge fan of their Soft Matte Lip Creams and the colour choices are second to none so there is something for whatever your style – from neutral to bright blue! Lastly in my ‘conflicted’ section as I am going to call it is The Body Shop. I have always really loved this company (that chocolate moisturiser though!!) and I got gifted some lovely products for Christmas that I have really been loving. I have only ever tried a few bits of their make up range but from online reviews it seems that the products are comparable to some middle end brands. Rating these brands has to be lower due to the fact none can be considered vegan and both are affiliated with L’Oreal. Overall: 6/10 for both urban decay and NYX and 7/10 for The Body Shop.

Urban Decay


The Body Shop 

So, as I have said this marks only the beginning of my journey I have had loads of new brands I want to try over the next few months so I thought I would share a few with you guys.

I want to start being kinder to my vagina with TOTM (Time of the Month). Them make femcare products, which are 100% organic cotton without any nasty chemicals that can’t be doing my privates any good! They’re ethos is fantastic: Why is this important? Your body deserves better than harsh chemicals, synthetic materials, and unnatural additives. We choose to be transparent about our ingredients so you know what you are using on your body. Taking a stand of menstrual health in the kindest of ways.


I have always been a LUSH fan but don’t often use their products, they are more things I receive as gifts. However, they have just releases vegan cleansers and scrubs, which look fantastic so I really want to try some of these. I might pick up a cheeky bath bomb too while I am there, got to get that Instagram picture you know!


My friend did a year abroad in the US and recommended ColourPop to me. I’m currently in a purse-pigment battle as to have it shipped over here is not going to be cheap but oh, the pigment of their shadows! Totally cruelty-free as well, but do I really need to be shipping stuff over just to make my eyelids look pretty? Might have to wait until my next US trip and stock up then. Element of Surprise Palette I am coming for you!


Last but not least, if you’re in the blogger world I am sure you have heard of the next brand. I kind of wanted to give it a try just to see what all the fuss was about and when I found out it was also cruelty-free it became a must. If you haven’t guessed it yet, it’s Glossier. Apparently perfect for those who like natural make up, this would be fab for everyday/work make up. ‘A Beauty Brands inspired by Real Life’ created by beauty editors sounds right up my street.


So there you have it, my favourites at the moment and some of my favourites yet to come. Keep your eyes peeled for more updated in the Beauty Not Cruelty series and keep those recommendations coming in. Huge thank you to Ana (@Faded_Spring) for all her help in pointing me in the right direction. I can’t wait to continue on my journey. 

Jamie x 






  1. December 15, 2018 / 9:03 pm

    Superdrug’s own brand have some amazing products! I would deffo recommend trying them out + a bargain too! Can’t wait to follow along with you on this journey. I’m doing the exact same thing so it’s nice to have someone alongside xx

    • jamieleejenkinsfitness
      December 15, 2018 / 9:04 pm

      ooh I definitely will!! Thank you for the recommendation. That’s so great – keep my updated with how it is going xx

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